Join Joy Video
Launch Video

Help us sniff out Remarkable Individuals by using the 'Share' buttons to post our Joy Story Movie to your networks..... Cheers!

step 1

Our brief to the ice cream wizard (aka Ross) was simple: “make the best ice cream you can, using only the finest New Zealand natural ingredients” (or something along those lines, it was late). So he did. Using milk and cream from Green Valley Dairies; fruit from Barkers of Geraldine; and vanilla from Heilala Vanilla.

step 2

Fresh ice cream is best. We make our ice cream locally every day where we sell it. In tiny little (but very clean) factories about the size of your garage. We call them Hubs. “Good things come in small packages” as my Mum used to say. Not from the other side of the world, or from something that looks like a nuclear facility.

step 3

We sell our fresh ice cream from beautiful little stainless cubes called Pods. Not some crappy kiosk that will sell you fries as well. Pods can pop up anywhere. You’ll know them when you see them. They are really shiny – and really cool. And each one is owned and run by a remarkable unemployee.

step 4

Each Pod is owned and operated by a remarkable unemployee. Someone who was jobless, or in a dead end job that completely wasn’t them (like Stephen). We only want people who are passionate about doing something great and having fun. They don’t need money. We can help them with that bit. They just need attitude. And Joy.

step 5

Simply the best ice cream. Like ice cream you remember from that beach holiday ages ago. So good you can still remember it. Simple favourites like Hokey Pokey and Chocolate – with an occasional new flavour to spice things up a little. But as any chef will tell you when asked “how do you make great food?”. They’ll reply “Don’t get in the way of the ingredients”. We agree.

step 6

We have something interesting coming. Watch this space. You’ll like it. We hope.

6 step formula
Who is Joy for?

If you are happily employed, enjoy the corporate ladder, or don’t like making people happy then read no further – JOY isn’t for you.

But if you’re unemployed, underemployed (in a job that, let’s face it, basically sucks), looking to start your own business and want to make people happy, then JOY can help.

JOY is a company that wants to make people happy. You included. We make amazing New Zealand ice cream, make it locally near you with the best New Zealand ingredients in it, and sell it in amazing little silver pods.

But that’s just a starting point. What we are really about is making entrepreneurs (yeah we know that’s a bit of a wanky word, but we can’t find a better one).

We want to help people get a start in their own amazing journey. We’ve created JOY to do just that. If you have the right attitude, the right motivation, and the right learning ability – then JOY could be just what you’re looking for.

You don’t even need money to start – our friends at Kiwibank can help you with that. So JOY is for people who want to do their own thing, but are finding it hard to get started. It is hard. It’s complicated, and can be scary. Banks, tax, GST, inventory, councils… yuck. But we’ll show you the ropes, get you started, and give you a nudge in the right direction. We will help you set up your JOY business, make it profitable, and when the time comes help you out with your next adventure.

Send us a movie

How Do I Join Joy?

There are a few ways to join us:

If you are interested to be part of Joy the first step is to answer a few questions about yourself. It will help us understand if you are right for Joy and if Joy is right for you.

You want to stand out? OK, then send a 30 second video of yourself telling us about what you’re about. Send it to Up to you what you say. We’ll get back to you (guaranteed) We know how stink it is waiting and waiting and waiting so we’ll get back to you for sure even if it’s not very JOYful. But we know it will be.

Join Joy Icecream

International Partners

Thanks for your interest in Joy.

We’re not your normal franchise company. Joy is a commercial business model that is strongly underpinned by a social imperative.

We are currently looking for International Partners to establish and operate Joy as master licensees in their local market.

Our International Partners manage an entire territory/country, responsible for everything from supply chain management, ice cream manufacture and marketing to brand management, recruitment and mentoring of the young entrepreneurs.

We are interested in working with partners who share our passion for developing our brand, empowering people, financial success and our commitment to delivering customers with the best ice-cream and the best experience, every time.

If you like the idea of helping spread Joy in your country, we'd love to hear from you. Drop us a line telling us a little bit about yourself and what would make you a great partner at and we'll be in touch.