Five Poor Excuses For A Strategy by Mystical Penguin

Here is an interesting article I came across that is written by Freek Vermeulen from the London Business School. I hope you find this as useful as I did. 

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What Business are we in? by Mystical Penguin

The CEO of Black and Decker once said, “People don’t go into a DIY store because they need one of our drills. They go because they need a hole in the wall.”

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Staying true to your vision by Mystical Penguin

Whatever your business you will have a vision for what you are wanting to achieve. What problem are you solving? What good are you providing the world? Basically what is your WHY? Whatever your WHY is it is really important that you stay connected to what you are doing. This will help you guide your team through the rough patches and many obstacles you will face on your start-up journey.

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The Theory of Association by Mystical Penguin

Have you ever thought - "I wish I was like him/her". Well research now shows that the # 1 way to make strong improvements in your life easily is to associate with people who you want to be and live like. For example, a study at Dartmouth College by economist Bruce Sacerdote found that students who weren't achieving great grades raised them noticeably by simply finding roommates who were doing well. The researchers wrote: "The students appeared to infect each other with good habits that caused better grades".

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An inspiring story by Mystical Penguin

Check out this story. It certainly warmed our hearts and showed us that you can achieve anything you want to, you only have to believe!

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Looking for Remarkable Interns by Mystical Penguin

It’s official. With the launch of JBA (Joy Business Academy) only a few months away, we can’t handle things on our own anymore. Are you the person to help us bring JBA to life?

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Creating your JOY by Mystical Penguin

Like all things in life it is incredibly important to be happy in what you are doing. The happier you are the more productive you will be. Here are 10 things that you should do today to ensure you can create your JOY.

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How to ensure your business succeeds by Mystical Penguin

We often get asked "what are the key things I can do (or not do) to ensure that my business will be a success?". The short answer is there is no one recipe you can follow to ensure success. There are a lot of factors that come into play, but the most important one above all others is TIMING. When you launch your business has a significant impact on how successful it will be (actually 47% so).

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How to boost your confidence by Mystical Penguin

Our confidence goes up and down in tune with our state of mind and the different situations we find ourselves in.  When your confidence is waning the best time to nail it on the head is right away.  You need to reflect and then feed forward.

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Have you made a start yet? by Mystical Penguin

The way you begin these early weeks of 2016 dramatically sets up how well you live the year ahead. Momentum matters. And starting strong counts. 

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