About Pride & Joy Ice Cream

What is Pride & Joy Ice Cream

More people are jobless today than at any point in history … and it is not going away!

There are more than 100 million young unemployed aged between 15 – 29 in the World and this is growing every day. If something is not done about it, a whole generation could be dramatically affected and the flow on affects devastating.

Many of these people are Remarkable. We like to call them “Remarkable Unemployees”

Who are remarkable unemployees

Sadly, high quality un-employees are a growing trend… and it’s not just because there aren't enough jobs (although there aren't), it’s also because the most remarkable unemployees don't actually want them. They want their own gig. Sounds clichéd but they want to make a difference.

Core Values
Remarkable people 1

Remarkable People #1

Firstly, remarkable people who have left university and are still looking for their first real job. You’ve done everything that you were asked to: “Study hard, go to the right university and you will get a great job.” Ooops. Apart from the job bit. So you take a job you don’t really want, for a company you don’t really care about, doing something that changes nothing. Oh well. You’re in the majority.

Remarkable people 2

Remarkable People #2

Redundant. What a shitty word. Sorry, but it is.

These people are far from redundant. They have delivered their work for so long that their work has become part of what they do.  They don’t know how to describe their skills and experience in ways that recruiters and HR can tick the boxes on their forms. Then a new CEO comes in and Wham. Don’t blame him/her – that’s what theyre expected to do.

Success for us


The world is changing. No more guarantees. No more career paths. More like career roulette.

But there’s good news too. You can start something yourself. But starting something from scratch is hard. Really hard. Really really hard. Really really really… well you get the point. Because unless you have a rich Mum or Dad (well done if you do by the way) then no one will lend you the money to get started. “Sorry, you don’t have the experience/collateral/___________(fill in the gap)”.

So that’s where JOY comes in. We’ll stand beside you and help get you started. We won’t make stupid promises – it’s still up to you. But we’ve created a great product, and a pretty cool business model. We want to give people an opportunity to begin a remarkable journey, reconnect with humanity, have fun and make a decent living.

So if you want a gig. Not a job. If you want to run your own business, be your own boss, make your own profit – then maybe JOY is for you. Let’s talk.

Who are we
Success for us

James Coddington

As its CEO, James was part of a significant cultural change at NZSki Limited (including Coronet Peak and The Remarkables Ski Areas in Queenstown and Mt Hutt in Canterbury) and worked closely with the board and leadership team to turn NZSki into one of NZ’s most successful tourist operations – and one of its largest. James knows little about ice cream (although that’s changing), but a great deal about getting shit done. James is above all else a builder of people and opportunities. People cried when he left NZSki (so he says, maybe tears of happiness?). He has had extensive hands on experience in start up businesses, and has a deep passion for innovation and entrepreneurship. He’s not a penguin either, but looks dashing in a tuxedo.

For more gossip about James visit his linked in profile here although he’s not very good at updating his profile, so don’t expect much.


Tony Balfour

Most recently Tony was general manager at the hugely successful Icebreaker clothing. Prior to that he tried to look important (with some success) at places like Nike, Seek.com, Monster.com, Lion Nathan, Mainland Products. He’s spent half of his working life overseas. He also worked in a freezing works, was a commercial cleaner cleaning toilets at Otago University and a plumbers mate. He has twice been winner of the NZ Marketing Awards. He is currently a director at Silver Fern Farms NZ’s largest meat company, and The Warehouse, NZ’s largest listed retailer. He can still beat his son in 1 on 1 football. Just. He’s not a penguin, although he did found the Mainland Cheese “Save the Yellow-eyed Penguin” campaign, so has a deep affection for them.

For more uncorroborated facts about Tony visit his linked in profile here.


Ross McCallum

We aim to bring you remarkable ice cream

Ross was born in a manger on a dairy farm and started milking cows soon after*. He’s our head wizard. He’s forgotten more about ice cream than most of us will ever know. In 1983 he co-founded Kapiti Cheeses Ltd. and led it to become New Zealand’s leading brand of specialty cheeses and premium ice cream. After selling Kapiti in 2003 to the Big F for undisclosed billions, Ross founded Gourmet Guru Ltd. He now advises, mentors and directs food businesses in New Zealand and internationally. He is also a Director of NZ Food Innovation Auckland Ltd. He is widely regarded as NZ’s leading consumer dairy product expert. He doesn’t have a pointy hat or a wand in real life. Although he should.

For more riveting stuff about Ross visit his linked in profile here.

* ok, we were kidding about the manger, but the rest is true.

6 step formula

step 1

Our brief to the ice cream wizard (aka Ross) was simple: “make the best ice cream you can, using only the finest New Zealand natural ingredients” (or something along those lines, it was late). So he did. Using milk and cream from Green Valley Dairies; fruit from Barkers of Geraldine; and vanilla from Heilala Vanilla.

step 2

Fresh ice cream is best. We make our ice cream locally every day where we sell it. In tiny little (but very clean) factories about the size of your garage. We call them Hubs. “Good things come in small packages” as my Mum used to say. Not from the other side of the world, or from something that looks like a nuclear facility.

step 3

We sell our fresh ice cream from beautiful little stainless cubes called Pods. Not some crappy kiosk that will sell you fries as well. Pods can pop up anywhere. You’ll know them when you see them. They are really shiny – and really cool. And each one is owned and run by a remarkable unemployee.

step 4

Each Pod is owned and operated by a remarkable unemployee. Someone who was jobless, or in a dead end job that completely wasn’t them (like Stephen). We only want people who are passionate about doing something great and having fun. They don’t need money. We can help them with that bit. They just need attitude. And Joy.

step 5

Simply the best ice cream. Like ice cream you remember from that beach holiday ages ago. So good you can still remember it. Simple favourites like Hokey Pokey and Chocolate – with an occasional new flavour to spice things up a little. But as any chef will tell you when asked “how do you make great food?”. They’ll reply “Don’t get in the way of the ingredients”. We agree.

step 6

We have something interesting coming. Watch this space. You’ll like it. We hope.

6 step formula